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Indianapolis, IN


Our Mission

At BIC Unlimited, our mission is to revolutionize the in-store display merchandising landscape for (CPG) companies. In an ever-changing retail environment, we are dedicated to providing innovative and adaptable display solutions that help our clients thrive, even in the face of challenges such as the gradual decline in displays over the past years and the impact of the pandemic. We are committed to empowering CPG brands with the tools and strategies they need to maximize the impact of their in-store displays, optimize product placement, and ultimately drive sales and brand recognition.

Our Vision

At BIC Unlimited, our vision is to leverage our extraordinary 62 years of combined experience, with 54 years in retail leadership and 8 years directly working for a leading CPG company selling to retailers. This unique background equips us with an unparalleled understanding of both what retailers desire and what CPG companies have to offer.

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As Elon Musk once stated, "The first step is to establish that something is possible; then, probability will occur." We aspire to revolutionize the marketing and display solutions landscape by bridging the gap between these two worlds. Our goal is to set new industry standards by providing innovative, customized solutions that empower CPG companies to meet the precise needs and expectations of retailers. Through our expertise, we aim to be the catalyst for success in a dynamic and evolving market, where brands can confidently navigate the complex retail ecosystem and thrive.

Our Difference

What truly sets BIC Unlimited apart is our exceptional 62 years of collective experience, with five decades dedicated to the intricacies of retail leadership and a decade working directly with a prominent consumer packaged goods (CPG) company that sells directly to retailers. This unique blend of expertise provides us with an unrivaled advantage – the ability to intimately comprehend both the retailer's desires and the CPG company's offerings.
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As Steve Jobs once stated, "Innovation distinguishes between a leader and a follower." Our distinguishing feature lies in our unapologetic ability to bridge the gap between these two worlds. We don't just provide solutions; we craft innovative, tailored, and effective strategies that align seamlessly with the demands of both retailers and CPG companies. Our deep-rooted knowledge of the retail landscape empowers us to deliver not only cost-effective solutions but also a nuanced understanding of how to navigate the complex dynamics of the market.

With BIC Unlimited, you gain access to a team that possesses not only a comprehensive grasp of the retail ecosystem but also the unapologetic commitment to create synergy between retailers and CPG companies. We are your strategic partners, your problem solvers, and your trusted advisors, guiding you toward unprecedented success in an ever-evolving industry. Together, we'll redefine industry standards and unlock new opportunities for your brand to flourish.